As an intern at Haugaard Creative, I was prompted to create remarkable packaging for a fictitious granola company. The goal was to captivate consumers with a vibrant and girly tone that uplifts and invites. To achieve this, bright and fresh colors were carefully selected to reflect energy and freshness, instantly grabbing attention on the shelves. Taking innovation a step further, the window feature on the packaging offers a glimpse of the granola's freshness within. The packaging design also incorporates beautifully illustrated depictions of the all-natural ingredients used in each of the three flavors. This delightful touch adds a visual element that tells the story of the granola's quality and uniqueness, enticing customers with the artistry of nature's bounty. The final design showcases the granola company's commitment to a clean and premium experience while vividly celebrating the flavors and food-forward nature of the product.
